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FOR
IMMEDIATE RELEASE
Contact:
Farrell Hair Replacement
518 N. La Cienega Blvd.
Los Angeles, CA 90048
(877) 787-4247
www.farrellhair.com
American
Hair Loss Council Changes the Guard - Changes Focus
A
United AHLC Board of Directors Vow to Focus on the Hair Loss Sufferer
LOS ANGELES,
CALIFORNIA - October 14, 2003 - At their annual show in Nashville,
Tennessee on September 28, 2003, the American Hair Loss Council
Board of Directors forged a pact with its Council members and the
public to rebuild the hair loss industry by focusing on the needs
of the individual hair loss sufferer.
More than 100
AHLC members and hair loss professionals attended the event, held
in the heart of Nashville at the Gaylord Opryland Convention Center.
The two-day affair began on Saturday with a presentation by Hair
Replacement artist Richard Farrell of Los Angeles, who admonished
the council membership and board against forging alliances with
large hair replacement factories and companies. "The industry
has made big profits by smothering you (salons) with cheap systems.
It's time to reshape the industry and offer higher quality hair
systems to hair loss sufferers."
Farrell's presentation,
while controversial, set the tone for the remainder of the event
that many attendees saw as the genesis of an organized and worthy
campaign to wrest control of the hair loss industry away from the
industry's suppliers. AHLC President Steve Luttrell, of Ft. Lauderdale,
Florida, affirmed the Board's position, saying that Farrell had
voiced a plan of action that he and the Board of Directors had already
been discussing; a plan that focuses energy, effort and education
to better resolve the problems of the individual suffering from
hair loss. "This is a revolt, the proverbial `shot heard around
the world'," said Farrell. "These companies who victimize
the hair loss sufferers with ridiculous-looking hairpieces should
take notice."
At the Council's
Annual Meeting the following day, the Board of Directors, which
include Peggy Thornhill of Hattiesburg, Mississippi, Susan Kettering
of Pittsburgh, Pennsylvania, Marsha Scott of Bethel, Connecticut,
and Penny Bell of Parsons, Tennessee, rallied it's members to action,
vowing a united front against the "old guard" of the industry
and affirming their focus on "the end user" - the hair
loss sufferer.
Taking advantage
of the momentum and high emotions of the previous day, Board and
Council Members delved into action, proposing a series of ambitious
long and short range plans for the Council - a nonprofit organization
- to achieve greater influence in the hair loss industry; plans
which include more education and seminars for both hair loss sufferers
and hair loss professionals, and an expanded role of the Council
as a consumer education and industry regulating body.
END
PRESS RELEASE
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